AM

ABOUT

Head of Design / Seattle, WA

Azure Malm portrait

My journey into design leadership started with a fascination for how people interact with technology. After earning my BA from Seattle Pacific University, I pursued a Master's in Learning & Technology at WGU, focused on integrating technology into the classroom. While the degree was in education, the skills I built there carry over every day: understanding how different people learn, communicating complex ideas clearly, and adapting my approach to meet people where they are. Those instincts now shape how I lead a design team and mentor designers with different strengths and working styles.

A Google UX Design Certificate sharpened my design thinking toolkit, and I transitioned from UX Designer to UX Engineer, combining my love for visual design with hands-on front-end development.

Today, as Head of Design, I split my time between leading a team of designers and doing hands-on design work myself. I approve all design output, drive product strategy, and make higher-level decisions that shape the user experience across our entire product suite, but I'm also still in Figma every day working on projects alongside my team. My background in both design and engineering gives me a unique lens for mentoring my team and ensuring we ship work that is both beautiful and technically sound.

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EXPERIENCE

PCM Services LLC

Head of Design

Dec 2025 - Present

Leading the design team and overseeing all design output across the company's product suite.

  • Managing and mentoring a team of designers across multiple product lines
  • Approving all design work before release to ensure quality and consistency
  • Driving higher-level product and design strategy decisions
  • Establishing design standards and review processes across the organization

PCM Services LLC

UX Engineer

Aug 2024 - Nov 2025

Leading front-end development and design implementation for internal and client-facing applications.

  • Translating complex design systems into scalable React components
  • Collaborating with product teams to refine UX flows
  • Implementing accessible, responsive interfaces across platforms

Hawx Smart Pest Control

UX Engineer

Aug 2023 - 2024

Evolved from UX Designer to UX Engineer, owning both the design and front-end implementation of multiple internal tools.

  • Built and shipped production React Native and React web applications
  • Designed and developed four major internal products end-to-end
  • Established front-end component patterns and design system foundations

Hawx Smart Pest Control

UX Designer

Sept 2022 - Aug 2023

Owned the UX design process for internal sales and service tools, from research through high-fidelity prototypes.

  • Conducted user research and usability testing with field technicians and sales reps
  • Created wireframes, prototypes, and design specifications in Figma
  • Collaborated closely with engineering to ensure design fidelity

EDUCATION

UX Design Professional Certificate

Google

2021 - 2022

MS Learning & Technology

Western Governors University

2020 - 2021

BA

Seattle Pacific University

2015 - 2020

SKILLS

Design

Figma · Wireframing · Prototyping · User Research · Usability Testing · Design Systems · Information Architecture

Development

React · React Native · Next.js · JavaScript · HTML · CSS/SCSS · WordPress · Webflow · Wix

Tools

GitLab · VS Code · Notion · ClickUp · Monday